The Playbook is the ultimate A-Z guide to starting or growing a multi-million dollar a year corporate drop-off catering division. Hundreds of pages, and hundreds of thousands of dollars worth of information and insight, are meticulously organized in both hard-copy and digital formats, complete with audio and video tutorials. This invaluable tool is your step-by-step roadmap to a more successful, efficient and profitable operation. Your Playbook includes documents, videos, audio recordings, advice, worksheets, checklists and tips, tools and trade secrets for ALL things catering! If you are a player who strives to become MVP in your marketplace you CAN’T afford to pass up on The Playbook!
ABOUT THE AUTHOR, MICHAEL ROSMAN
Michael Rosman / Founder, has over three decades of hands-on experience in the restaurant and catering battlefield. As a national speaker, published author and magazine columnist, Michael is considered one of the foremost thought-leaders and sought-out consultants in the industry. Prior to launching The Corporate Caterer, he built a $2 million a year corporate catering division from of an operating restaurant in Boston. Today, Michael and his team work with food service professionals across The United States and Canada, helping build profitable corporate catering businesses.
A Partial Table of Contents for The Playbook includes:
1) How to get the most out of The Playbook
2) Overview of the Industry: Today and in the Future
3) Are you Making Money?
4) Systemizing Your Operation
5) Creating an Operations Manual
6) Your Menu
7) Breakfast Catering
8) Lunch Catering
9) Hors D'oeuvres / Dinner Catering
10) Administrative / HR Department
11) Delivery Representatives
12) Client Relations
13) Vendor Relations
14) Employee Relations
15) Marketing and Branding
16) Social Media Marketing
17) Prospecting and Lead Generation
18) Sales and Tastings
19) Conferences and Trade Shows
20) Work / Life Balance
HERE'S WHAT YOU NEED TO KNOW
Why do franchises have a 90% success rate?
One reason for success is that EVERYTHING is written down and organized. Anything that could happen while you run your business is memorialized, organized and ready for reference. That’s exactly what The Catering Playbook does for you.
We have taken our 30 years of drop-off catering experience and distilled it into a concise and easy-to-use package. Need menu help? Refer to the Playbook. Want to know how to increase business? The Playbook has the answers. Having trouble getting paid from a customer? The Playbook tells you how to solve that problem. From opening in the morning to closing the doors at night, the Playbook gets you through the day.