The Playbook is the ultimate A-Z guide to starting or growing a multi-million dollar a year corporate drop-off catering division. Hundreds of pages, and hundreds of thousands of dollars worth of information and insight, are meticulously organized in both hard-copy and digital formats, complete with audio and video tutorials. This invaluable tool is your step-by-step roadmap to a more successful, efficient and profitable operation. Your Playbook includes documents, videos, audio recordings, advice, worksheets, checklists and tips, tools and trade secrets for ALL things catering! If you are a player who strives to become MVP in your marketplace you CAN’T afford to pass up on The Playbook!
Take a sneak peek at the goldmine of insider information members receive. 30+ years of “how-to” resource materials, tips and trade secrets. Watch Video Now.
Michael will travel to your business and work side-by-side you with and your team. * (Two-day minimum).
Ideal for members who want to fast-track the process. On-going, one-to-one coaching, customized for your operation. * (Limited Availability)
Should I give the corporate division its own name? How do I handle same-day orders? Or multiple deliveries at the same time? Get answers to these common questions and more.
Create both short and long-term plans that focus on cultivating prospective customers, building awareness, generating leads, identifying new business, implementing prospecting strategies and more!
Join our community of successful food service professionals who consider The Corporate Caterer their go-to resource for “all-things corporate catering.”
A step-by-step playbook for an organized, consistent and profitable operation.
All new memberships include a complimentary copy of Michael’s must-read, Lessons Learned from our Mistakes…and Other War Stories from The Catering Battlefield.
Proven sales scripts and marketing strategies for acquiring new corporate clients. Your roadmap to new business.
“Hi, this is (insert your name). I am (title/role) from (Your Company). I was hoping to get the name of the person to send our new corporate catering menu to.”
In most cases you will get one of the following responses:
“That would be me.” (This is the best.)
“That would be [Name].”
“We don’t do any (or very little) catering.”
What to say to the response “That would be me.”
The dialog should go something like this:
“Great! What is your name?”
“I am Jenn Rivers”
“Would you mind spelling the last name?”
“R i v e r s.”
“Thanks, Iam. And your address is 123 Main Street?”
“Thank you. About how many times a month do you have food brought in?”
Access Michael’s complete powerpoint presentations from Catersource Conference at Caesars Palace, Las Vegas. (Over 2 hours of expert advice).
Keep your menu fresh with twelve seasonal menu promotions for every month of the year.
Struggling to find the right words to convey your message? No worries…chances are we’ve already written them for you.
Checklists and Worksheets to organize and manage your catering business. Improve efficiency and document SOP for your operations manual.
Take a sneak peek at the goldmine of insider information members receive. 30+ years of “how-to” resource materials, tips and trade secrets.
Templates and Forms to organize and manage your catering business. Improve efficiency and document SOP for your operations manual. (Don’t have one? We’ll help you create one!)
The $7,850 Letter
True Story: “Poor Me”
When the Customer is WRONG
The Key to Your Catering Success
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