“Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.”
–Eric Brower, Co-founder of MarketBright
While the general definitions of prospecting and lead generation are similar, they are far from interchangeable. The goals of prospecting and lead generation, and the reasons for using one over the other, often vary significantly. Understanding the difference is important. They are the cornerstones of building your corporate catering client base.
This module, Prospecting and Lead Generation, offers useful information, tips, strategies, How-To-Steps, case studies, and resources to begin the process of systemizing the way you begin building your client list. Our customized Worksheets & Checklists document offers a practical way for you to put pen to paper (or fingers to keyboard) to start the development process.
This Module Addresses Issues Such As:
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