“Let systems run the business and people run the systems.”
-Michael Gerber, Business Author
Welcome to 2014!
Congratulations to all of our members for your continued commitment towards building your corporate drop-off catering business. It has been a pleasure serving so many unique operations and hard-working operators from across the country. My team and I are grateful for the opportunity to work with each of you. We are humbled by the number of members who have joined our community in a relatively short period of time. We also welcome those who have recently come on board. We are glad you are a part of the journey.
As a reminder, the 2013 content calendar is archived and fully accessible to you all. The topics that were covered include: Your Menu, Get Organized, Lunch Catering, Customer Relations, Delivery Representatives, Marketing and Branding, Tastings, Breakfast Catering, Vendor Relations, Employee Relations, Social Media, and Lessons Learned. They all contain useful information, tips, templates, downloads, and videos. At your leisure, review any of the topics of interest.
The 2014 forecast for our industry is very promising. Leading catering sources report that consumer demand for corporate drop-off catering will continue to rise and is still an under-tapped market segment. The National Restaurant Association has suggested that restaurants seeking an additional revenue stream focus on corporate drop-off catering opportunities.
The Corporate Caterer has created some innovative content and we are excited to share it with our members. Here is to a record-breaking catering business in 2014! Let’s get started!
Systemizing Your Business is a concept we are going to focus on throughout the year. You have probably heard the term, but what does it really mean? It means that you have created and documented a logical sequence of step-by-step procedures that fit together to form a system. There will be many different systems in your business that will work independently, but some will work in conjunction with others for your business to function as a whole.
This module, Systemizing Your Business, offers useful information, tips, strategies, How-To-Steps, case studies, and resources to begin the game-changing process of systemizing your catering operation. Our customized Worksheets & Checklists document offers a practical way for you to put pen to paper to start the development process.
This Module addresses issues such as:
- What constitutes a successful business? What are the industry statistics for independents vs. franchises?
- What is a franchise prototype?
- Incorporating the franchise prototype into your business.
- Case study: “The Standing Order.”
- Creating your Operations Manual
- Mapping content for 2014
- Worksheets & Checklists Document
- 2014 Culinary Trends
- Downloadable Templates
- January Promotion Flyer – 2014
- Email Promotion- Cookies
- Letter Template Introducing a New Menu
- We offer a full-range of customized corporate drop-off catering consulting services.
- Contact us if you have any questions or would like more information about a topic.